25 Real-World Examples of Online Stores Using Shopify for 2023
Shopify is a leading eCommerce solution. It’s an all-in-one platform that offers hosting, free and premium themes, and an eCommerce-based content management system, all of which make it possible for just about anyone to build an online store.
In this post, we’ve rounded up 25 real-world Shopify stores to share with you. The list features several different areas of commerce and is arranged by Alexa ranking.
Here are the tools we used to collect metrics and identify which Shopify themes, apps and CDN providers each store uses:
- Themes & Apps: Shopify App Detector by Fera.ai
- Traffic (monthly): Similarweb
- Page Speed: Pingdom
- CDN & Ecommerce: Wappalyzer
01. Alo Yoga
Theme: Custom Traffic: 1.12M+ Page Speed: 2.91s CDN: Cloudflare, Unpkg
Alo Yoga is a yoga brand that makes a variety of different yoga gear, including yoga pants and matching tops, yoga mats, and fitness-style outerwear. The brand also makes a lot of yoga-related content, such as videos and blog posts.
The store itself uses a custom theme and six apps for stock notifications, social media login, fraud protection, and product reviews.
Theme: Custom Traffic: 1M+ Page Speed: 1.67s CDN: Cloudflare, jsDelivr, cdnjs
Brooklinen is a linen shop co-founded by Rich and Vicki Fulop. Their goal is to provide quality linen with timeless designs at affordable prices. Even so, the company sells similar products for the bed and bathroom, including blankets, pillows, bathmats, robes and other loungewear, and more.
The shop uses a custom theme and five apps for email marketing, rewards and referrals, product review collecting, and social proof automation.
03. The Frankie Shop
Theme: Custom Traffic: 257,000+ Page Speed: 868ms CDN: Cloudflare, Unpkg
The Frankie Shop is a New York and Paris-based, high-end fashion designer and shop that promises not to break the bank. They sell a wide assortment of clothing products and accessories for women.
The Frankie Shop uses a custom-built theme and four apps. Apps are used for email marketing, product recommendations, stock notifications and Instagram feeds.
04. Milk Bar
Theme: Custom Traffic: 453,000+ Page Speed: 2.71s CDN: Cloudflare, cdnjs
Milk Bar is a bakery founded by award-winning pastry chef Christina Tosi. It first opened in New York City’s East Village. They ship all around the United States, selling cakes, pies, cookies and more.
The website uses a custom theme and five apps. The apps are used for email marketing, rewards and referrals, stock notifications, and product reviews.
Theme: Custom Traffic: 285,000+ Page Speed: 2.41s CDN: Cloudflare, jsDelivr
Senreve is a handbag designer. Along with handbags, they sell numerous accessories in their online shop, including wallets, scarves, belts and more. The brand’s handbags are designed for versatility as much as they are for modern, sophisticated trends.
The shop itself uses a custom theme and four apps. Apps are used for email marketing, product reviews, stock notifications and helpdesk software.
Theme: Custom Traffic: 253,000+ Page Speed: 2.17s CDN: Cloudflare, jsDelivr, cdnjs
Briogeo is a haircare brand that offers a collection of natural haircare products. These include shampoos, conditioners, masks, oils, styling products and more. It was founded by Nancy Twine, who picked up the practice of making all-natural haircare products from her grandmother at the age of five.
The brand’s store uses a custom Shopify theme and nine apps. These apps are used for email marketing, rewards and referrals, subscriptions, social media login, and more.
Theme: Custom Traffic: 103,000+ Page Speed: 3.73s CDN: Cloudflare, jsDelivr
Goodee is a home goods store that sells furniture, decor and other products for multiple rooms in the home. The store curates homeware and furniture in contemporary styles and from dozens of brands.
The website uses a custom theme and four apps for email marketing, product reviews, stock notifications and Instagram feeds.
08. The Honey Pot
Theme: Custom Traffic: 265,000+ Page Speed: 1.21s CDN: Cloudflare, cdnjs, Unpkg
The Honey Pot offers a line of feminine care products designed for all areas of vaginal wellness. This includes menstruating, expecting mothers, general cleanliness and more. The brand started as a homemade recipe crafted by founder Bea Dixon and is now found in major retail chains all across the United States.
The store uses a custom theme and eight apps for rewards and referrals, subscriptions, social media feeds,
09. Young & Reckless
Theme: Custom Traffic: 160,000+ Page Speed: 2.9s CDN: Cloudflare, Unpkg
Young & Reckless is a streetwear shop that sells a variety of different clothing products aimed at young people. The shop sells all types of casual clothing, loungewear and accessories for men and women.
The store uses a custom-built theme and eight apps. Apps are used for email marketing, retention marketing, social media marketing, rewards and referrals, and order limits.
10. Toys Universe
Theme: Supply Traffic: 194,000+ Page Speed: 2.07s CDN: Cloudflare
Toys Universe is an online toy store based out of Australia. They mainly sell toys for babies and children under the age of 12, but you’ll find toys suitable for teenagers here as well. Plus, toys from major toy brands are available as well.
The store uses a variation of the free Supply theme and seven apps. Apps are used for product reviews, recommendations, search, helpdesk software, stock notifications and marketing.
Theme: Custom Traffic: 103,000+ Page Speed: 2.73s CDN: Cloudflare
Reel is a toilet paper brand that also makes paper towels. The products are made out of bamboo, which has proven to be more sustainable than manufacturing tissue products from trees. The products are available directly from Reel’s Shopify store, but their retail partner is Target exclusively.
Reel uses a custom theme and seven apps for email marketing, subscriptions, product reviews, helpdesk software and more.
12. John’s Crazy Socks
Theme: Custom Traffic: N/A Page Speed: 1.9s CDN: Cloudflare, jsDelivr
John’s Crazy Socks is a designer and shop of witty, colorful socks made for the entire family. It was co-founded by father-son team Mark X. Cronin and John Lee Cronin, the latter of whom has down syndrome. The duo’s mission is to combine John’s love of “crazy socks” with a platform that can raise awareness for down syndrome.
The website itself uses a custom theme and seven apps. Apps are used for email marketing, the shop’s subscription box, upselling and product recommendations.
Theme: Custom Traffic: N/A Page Speed: 2.42s CDN: Cloudflare, cdnjs
Velour is a beauty brand that sells their own products through their Shopify store. They specialize in false lashes but also make mascara, brow pencils and similar goods. Their products are 100% vegan and cruelty free.
The shop uses a custom theme and five apps from the App Store for email marketing, product reviews, stock notifications and helpdesk software.
14. Grooming Lounge
Theme: Custom Traffic: 71,000+ Page Speed: 1.14s CDN: Cloudflare
Grooming Lounge is a men’s skin and haircare brand. They make shaving products, skincare products, body products and beard care products. You’ll also find over a dozen additional brands at this shop.
The store’s website uses a custom-made theme and five apps from the App Store. The latter are used for a rewards program, product reviews, email marketing and subscriptions.
15. The Lip Bar
Theme: Custom Traffic: 106,000+ Page Speed: 2.38s CDN: Cloudflare, jsDelivr, cdnjs
The Lip Bar is a 100% vegan and cruelty-free beauty brand founded by Melissa Butler. Born from humble beginnings in which Melissa crafted lipstick in her own kitchen, the company now makes a wide variety of makeup that can be found in over 1,000 stores across the US.
The company’s online store uses a custom theme and 10 apps for email marketing, rewards and referrals, product reviews, and more.
16. Industrie Africa
Theme: Debut Traffic: N/A Page Speed: 1.25s CDN: Cloudflare, jsDelivr
Industrie Africa is a fashion shop that curates clothing and accessories featuring the latest trends from the top designers all around the continent of Africa. The shop mainly focuses on women’s fashion as well as designers who take sustainability into consideration.
The store uses a variation of the free Debut theme. Three apps are used for marketing and currency conversion.
Theme: Impulse Traffic: N/A Page Speed: 1.61s CDN: Cloudflare
Tease is a tea brand and tea shop founded by sommelier Sheena Brady and co-created by herbalist Amanda Baker. The shop sells multiple wellness teas alongside tea-based beauty products and tea accessories.
Tease uses a variation of the Impulse theme and nine apps from the App Store. Apps are used for email marketing, rewards and referrals, a smarter search functionality, product reviews, upselling, and more.
18. Genuine People
Theme: Custom Traffic: N/A Page Speed: 1s CDN: Cloudflare, cdnjs
Genuine People is a high-end fashion designer and shop for women. They sell a variety of different tops and bottoms, dresses, outerwear, shoes, and accessories. The designer blends modern East Asian styles with Western trends.
The shop uses a custom-made theme. A single app is used for product reviews.
19. Coco and Breezy
Theme: Custom Traffic: N/A Page Speed: 630ms CDN: Cloudflare, jsDelivr
Coco and Breezy is an eyewear brand that sells sunglasses and regular glasses in a variety of different styles. The brand’s eyewear is designed to filter out blue light as a way to offer you maximum protection from the sun and other light sources.
The store uses a custom theme and two apps for a top bar and a wishlist.
20. Ritz Camera
Theme: Custom Traffic: N/A Page Speed: 1.86s CDN: Cloudflare
Ritz Camera is a camera store that sells an assorted collection of camera, camera lenses and related gear from a variety of different brands. Its origins date back to 1918 when Benjamin A. Ritz opened a portrait studio in Atlantic City’s Ritz Hotel. After a century, major changes and an acquisition, Ritz Camera is now a trusted ecommerce solution for photographers.
The store uses a custom theme and five apps for product reviews, product limits, SEO and push notifications.
Theme: Canopy Traffic: N/A Page Speed: 1.19s CDN: Cloudflare
ONDA is a beauty shop that sells skincare, haircare, makeup and similar products. ONDA does have its own line of beauty products, but you’ll also find products from dozens of other brands in the shop.
The store uses a variation of the premium Canopy theme from the App Store, most likely the “Elegant” style. Five apps are used for email marketing, product reviews, upselling and a loyalty program.
22. Brevard Design
Theme: Custom Traffic: N/A Page Speed: 1.17s CDN: Cloudflare
Brevard Design is a jewelry store and studio originally founded in 1979 by the late Lee Brevard, who passed away in 1994. Brevard’s designs have been worn by Elizabeth Taylor, Farrah Fawcett, Susan Sarandon, Julia Roberts and Heather Locklear. The studio is still alive and well today, selling earrings, bracelets, necklaces, rings and more for men and women.
The site uses a custom Shopify theme and no apps.
23. Shop Byrnie
Theme: Debut Traffic: N/A Page Speed: 452ms CDN: Cloudflare
Shop Byrnie is a budget clothing store for women. They sell a variety of different items of clothing in the latest styles and trends. You’ll find seasonal collections as well.
Shop Byrnie uses a variation of the Debut theme, probably the “Default” style, and no apps from the App Store.
24. The Cat Ball
Theme: Impulse Traffic: N/A Page Speed: 971ms CDN: Cloudflare
The Cat Ball is a pet store exclusively for cat owners. They sell a variety of different unique pet beds in different styles as well as face masks to protect pet parents.
The store is using the Impulse theme and five apps from the App Store. They’re designed for Google Adwords, email marketing, Instagram feeds and collecting product reviews.
25. Chikahisa Studio
Theme: Custom Traffic: N/A Page Speed: 1.41s CDN: Cloudflare
Chikahisa Studio is a jewelry store that sells handmade jewelry made to have a spiritual meaning in addition to being fashionable accessories. Pieces sold include necklaces, rings and bracelets. Designs are made with women in mind.
The store uses a custom-made theme and two apps from the App Store for product reviews and email marketing.
After studying these 25 shops, we can pick out a few trends. The most obvious is the use of Cloudflare’s CDN service by every website across the board. This is because Shopify’s content delivery network is powered by Fastly and Cloudflare.
The second trend to note is the use of custom themes by a majority of shops on this list. If we break this trend down even further, we can see that the top five shops use custom themes and less successful shops use free or premade themes.
The final trend we’ll point out is the use of a single app used by a majority of the stores (described as an app “used for email marketing”) listed above. It’s Klaviyo, a marketing automation platform for ecommerce businesses that’s especially useful for email marketing.
We hope you found this list inspiring and invite you to check out our other roundups featuring real-world websites made with other platforms:
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