5 Top WordPress Landing Page Plugins Compared (2024)

Searching for the best WordPress landing page plugins?

In the past, you had a limited selection of tools. But in 2024 and beyond, you’re spoiled for choice when it comes to visual, drag-and-drop landing page builders.

Some of these tools help you build standalone landing pages, while others can even help you set up more advanced funnels and checkout systems (if needed).

In this post, we’ve collected our picks for the best landing page plugins for WordPress, including both free and paid options.

Let’s dig in!

What makes a good WordPress landing page plugin?

* A landing page, as defined by the guys over at Unbounce, is “a standalone web page, distinct from your main website, that has been designed for a single focused objective.”

Here are the parameters we’re going to look into, as we go down the list of different landing page plugins (plus why they matter):

• Features. How much you get for your investment, and whether you’ll be able to build all sorts of landing pages with a given plugin.
• Can it work with your current theme? I guess you don’t want to be forced to change your current theme just because you need some landing page functionality.
• Can you make a landing page that’s completely different from your current design? We want complete freedom. The more freedom your landing page plugin gives you, the better.
• Is it mobile-friendly? Whatever landing page you create needs to be mobile-friendly. More than half of all website traffic happens on mobile phones these days.
• Ease of use.
• Price.

Top WordPress Landing Page Plugins for 2024

Now let’s get to the fun part. Here are the top 5 WordPress landing page plugins:

	Thrive Architect	Elementor	OptimizePress	Beaver Builder	Leadpages
Free version?	❌	✅	❌	✅	❌
Price (single site license)	$99/$199	$59	$179	$99	$37/mo
Features	9/10	10/10	10/10	7/10	9/10
Ease of use	9/10	10/10	9/10	9/10	9/10
Works with current theme?	✅	✅	✅	✅	✅
100% custom landing pages?	✅	✅	✅	almost	✅
Mobile-friendly?	✅	✅	✅	✅	✅
VISIT	Thrive	Elementor	OP 3.0	Beaver	LP

01. Thrive Architect

Thrive Architect (formerly Thrive Landing Pages) is a WordPress landing page builder plugin made for businesses, bloggers, and developers. This landing page plugin specializes in building product landing pages, sales pages, and all kinds of promotional page designs.

From $99 for use on a single site, you get full access to the plugin and unlike most other landing page builders, you don’t have to renew a subscription every year or purchase any of the custom templates separately.

Thrive Architect supports integration with all popular third-party apps, including Mailchimp, AWeber, Amazon AWS, and comes with lots of useful features that make it worth more than its price.

• Features:
  • With access to more than 270 pre-made landing page templates, you can use the plugin to build many different types of sales, product, webinar, and other types of landing pages
  • Offers a wide variety of landing page designs, including sales pages, landing pages, webinar pages, event pages, lead capture pages, and more, all of which are optimized for conversions
  • Drag-and-drop builder allows you to make unique designs without any design experience
  • Add countdown timers, email signup forms, testimonials and more to your pages without having to install additional plugins
  • Run A/B tests with the developer’s companion Thrive Optimize plugin (extra purchase, but you can get a bundle)
• Works with current theme? Yes, you can use Thrive Architect with any theme.
• 100% custom landing pages? Yes, you can create completely standalone designs or work within your theme – it’s up to you.
• Mobile-friendly? All designs are responsive by default and you also get special responsive design controls.
• Ease of use. You can do everything via the drag-and-drop builder and inline editing.
• Price:
  • One site – $99 first year ($199 at renewal)

Get Thrive Architect Our Review

02. Elementor

Elementor is the most popular visual, drag-and-drop WordPress website builder in existence. While you can use it for all kinds of different designs, it also includes a dedicated landing pages feature to let you create standalone landing pages.

Elementor’s visual, drag-and-drop interface makes it a breeze to set up simple or complex landing pages without any code. Plus, it’s packed with useful features for landing pages such as a form builder, countdown timers, a popup builder, premade landing page templates, and more.

There are even third-party plugins that you can use to run A/B tests for your Elementor landing pages.

To learn more, you can check out our full Elementor review.

• Features
  • Visual, drag-and-drop builder interface
  • Dedicated landing page tool to separate your landing pages from your other designs
  • Form builder that integrates with popular email and CRM services, as well as Zapier
  • Tons of premade landing page templates
  • Popup builder tool
• Works with current theme? Yes, you can use the plugin for your landing pages, and leave the rest of your site intact.
• 100% custom landing pages? Yes. You can make them completely separate from your theme or choose to keep your theme’s header – it’s up to you.
• Mobile-friendly? All landing pages are fully responsive and mobile-friendly. You also get special responsive design editing tools.
• Ease of use. No design or coding skills required, full drag-and-drop support, plus a front-end editing capability.
• Price:
  • Free version
  • One site – $59
  • Three sites – $99

Get Elementor Our Review

03. OptimizePress

OptimizePress is a versatile solution that offers more advanced marketing features than most other WordPress landing page plugins.

Rather than trying to be an all-purpose tool, OptimizePress focuses specifically on landing pages and marketing use cases, letting you build complete funnels, integrate with services, and even sell products via a built-in checkout if needed.

If you specifically want a tool to build marketing pages and marketing pages only, OptimizePress is a great one to consider. It also has addons to help you build membership sites and online courses if you want to integrate that functionality into your landing pages.

OptimizePress also comes as both a theme and a plugin, so you can choose the approach that works best for you.

To learn more, check out our full OptimizePress review.

• Features
  • Visual, drag-and-drop builder interface
  • More than 100+ professionally designed landing page templates
  • 50+ different builder elements
  • Integrations with popular email marketing services and CRMs
  • Visual funnel builder tool
  • Built-in checkout functionality (optional)
• Works with current theme? Yes – you can use the OptimizePress plugin with your theme if you don’t want to use the OptimizePress theme
• 100% custom landing pages? Yes. You can create pages that are separate from your theme’s main design.
• Mobile-friendly? All landing pages are fully responsive and mobile-friendly. For more flexibility, you also get a responsive editing tool.
• Ease of use. With recent versions of OptimizePress, you now get access to a full visual, drag-and-drop builder that’s very easy to use.
• Price:
  • One site basic plan – from $179 (often on sale for $129 for the first year)
  • One site full-featured plan – from $299 (often on sale for $199 for the first year)

Visit OptimizePress Our Review

04. Beaver Builder

Beaver Builder is a theme + plugin combo, but you can get the plugin alone (depending on the range of features you need).

However, it’s worth noting that the Beaver Builder plugin, on its own, already provides you with all the landing page building functionality you might ask for.

It offers full drag-and-drop content building that works on the front-end of your site, giving you a real-time feedback on what your landing page is going to look like when you finish adjusting it.

To learn more, you can check out our full Beaver Builder review or our Beaver Builder vs Elementor comparison.

• Features:
  • You can use it on posts and pages.
  • Built-in landing page templates.
  • Drag-and-drop content editing.
  • Front-end editing in real time.
  • Import/export features. Share your work with others, or reuse existing designs.
  • A wide set of content elements (everything from headings, photos, text, videos, and so on).
• Works with current theme? Yes, but you can also get the landing page plugin + theme combo.
• 100% custom landing pages? Slightly limited by your current theme. Unlimited if you also use the Beaver Builder theme or a theme with a blank canvas template.
• Mobile-friendly? Yes.
• Ease of use. Very easy to use and intuitive. No coding skills required.
• Price:
  • Very limited free version (the free version isn’t great for landing pages)
  • Beaver Builder plugin for unlimited sites – $99,
  • Beaver Builder theme and plugin – $199.

Get Beaver Builder Our Review

05. Leadpages

Leadpages is technically a SaaS landing page builder tool. However, it does include a dedicated WordPress plugin that helps you integrate your landing pages into your WordPress site, so it works great as a WordPress landing page plugin, too.

You can easily create custom landing pages using the visual, drag-and-drop builder, as well as premade landing page templates.

• Features
  • Standalone SaaS landing page builder interface
  • Dedicated WordPress integration plugin to display landing pages on your WordPress site
  • Popup builder tool
  • Built-in analytics
  • Built-in A/B testing for conversion optimization
  • Tons of integrations with other services including email marketing, CRMs, ad platforms, and more
  • Built-in checkout option to accept payments/sell simple products
• Works with current theme? While you can use Leadpages with any theme, your landing pages will be completely separate from your theme.
• 100% custom landing pages? Yes. Your landing pages are 100% separate from your theme and don’t include the header, footer, or other elements.
• Mobile-friendly? All landing pages are fully responsive and mobile-friendly. You also get special responsive design editing tools.
• Ease of use. While you need to work from the Leadpages interface to design your pages, the visual, drag-and-drop builder is very user-friendly.
• Price:
  • One site – from $37 per month
  • Three sites – from $74 per month

Get Leadpages

Which landing page plugin for WordPress should you choose?

I have to be honest – the choice isn’t the easiest one. There’s no clear winner on this list, as it all depends on your own needs and requirements. A few ideas, nonetheless:

• If you want the most powerful marketing tool, go with OptimizePress because its advanced funnel and checkout features go beyond other WordPress landing page plugins.
• If you want the most flexible design tool, go with Elementor Pro because it does everything pretty well and still offers strong landing page functionality.
• If you want easy A/B testing, consider using Thrive Architect (with Thrive Optimize) or Leadpages.

We hope this article helped you find the best landing page plugin for your website. You may also want to see our comparison of 9 best list building WordPress plugins.

What’s your take? Any favorite WordPress landing page plugins on the list?