25 Best Free and Premium Instagram Templates (2024)

Instagram is a competitive platform. If you really want to grow your followers and keep them engaged, then the content you produce needs to be top-notch. 

Thankfully, there are a ton of templates out there that can help you to create awesome and professional content for your Instagram posts and stories, even if you don’t have much of an eye for design. 

In order to save you time sifting through the countless templates online, we’ve made a list of the 25 best free and premium Instagram templates for all types of Instagram accounts, from fashion and lifestyle to business and pets. 

Let’s get started. 

Best Instagram Templates for Fashion Instagrammers 

Here are our top 6 templates that are perfect for Instagram fashionistas. 

01. Xposure Fashion and Lifestyle

This template available from Envato Elements comes with everything you need to create elegant and fashionable posts for your Instagram feed. You can edit all of the 15 post templates included in the pack in Adobe Photoshop.

The templates are fully optimized for use on Instagram and include free fonts and CC0 images. You can also edit the images, text, and colors in Photoshop to make them unique and in-keeping with your branding elements. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

02. Minimalist Instagram

The Minimalist template pack from Envato Elements is perfect for creating stylish parred back fashion content. This template pack includes 12 story templates and 12 post templates, which means you can keep your branding consistent across your account.

You can also edit the templates in Adobe Photoshop and Illustrator. Each of them comes complete with free Google fonts. Overall, it’s a great pack for anyone that’s going for a clean, professional, and ultra-stylish look.  

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

03. #Instalove Posts and Stories 

Next, let’s talk about the #Instalove template pack. It’s a great choice for fashion Instagrammers as it’s super chic and stylish.

It’s also designed to feature color schemes of clothing within your posts, which makes it easier for your followers to recreate your looks.

For $29, the pack comes with 40 post and story templates for you to customize. The templates are all compatible with Adobe Photoshop and Elements and can be fully edited. 

Price: Available for both commercial and personal use. Personal license costs $24 and commercial licenses start at $29.

04. Old Computer Insta Template

The Old Computer Insta template is a unique and retro template pack that is perfect for fashion creators.

The pack comes with over 30 templates to choose from, and they can be edited in either Adobe Photoshop or Canva. In addition to this, the pack also includes PDF instructions for editing the templates, so if you’re not great at using Photoshop or Canva, this is the template pack for you. 

Price: Available for both commercial and personal use. Personal license costs $25 and commercial licenses start at $29.

05. Groovy Instagram Pack

Next up, we have the Groovy Instagram template. This is great for fashion creators that love the retro 70’s aesthetic. The template pack includes 24 templates.

All of these templates can be edited in Photoshop or Illustrator. The pack is complete with a mix of ready to use story and post templates that is sure to give your content a unique and fashionable look. 

Price: Available for both commercial and personal use. Personal license costs $20 and commercial licenses start at $23.

06. Organic Fashion Instagram Pack

The Organic Fashion Instagram Pack offers a range of post and story templates with a natural and earthy color scheme.

The pack is perfect for influencers who are interested in sustainability, as well as sustainable fashion brands.

All in all, it includes 20 templates, 5 for posts and 15 for stories. Each of the templates can be edited in Photoshop or Illustrator and includes free fonts. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

Best Instagram Templates for Lifestyle and Pet Instagrammers 

Whether your Instagram is themed around furniture, food, or your furry friends, these 6 templates should be just what you’re looking for.  

07. Homeware Social Media Pack

This pack, available on Creative Market, is perfect for home and lifestyle creators. It comes with Instagram post and story templates as well as a range of other social media templates including Twitter and Facebook.

What great about this pack is that you can edit it using Canva, which is much easier to use than Photoshop or Illustrator, especially if you’re a beginner. 

Price: Available for both commercial and personal use. Personal license costs $10 and commercial licenses start at $12.

08. Veggies Instagram Promotion Pack

This vegetable inspired template pack is perfect for foodies and healthy eaters. Whether you’re running a restaurant or just love to share food-related content, this template pack is the perfect way to make your post and stories look more stylish. The pack includes 20 fully editable story and post templates, that can be easily customized using Photoshop.  

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

09. Petlife Instastory Pack

These fully layered templates are perfect for making your pet pics look even cuter. The pack contains 10 customizable story templates that use free google fonts. You can edit the text and color of the posts using Photoshop. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

10. Food Instagram Post

This modern template pack is great for restaurants and food photographer looking to give their posts a more professional and branded look. The pack includes 10 editable Photoshop files, each of which is perfectly optimized for Instagram.

Once it’s in Photoshop, you can make any edits to colors and fonts that you like and change the images using Smart Objects. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

11. Monochrome Instagram Post & Instagram Story

This template pack is perfect for anyone looking for a stylish and professional template that is refreshingly minimalistic.

The monochromatic colors are understated and simple, which gives the templates a super classy look.

The template pack includes 20 different designs for Instagram stories and posts and can be edited using Photoshop or Illustrator. This template pack is great for general lifestyle creators.

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

12. Pet Centre Instagram Template

This template pack is another great option for pet lovers. It has a selection of 5 post templates and 5 story templates to choose from, and it’s possible to edit all of them in Photoshop. This Instagram template pack also comes with a help file to instruct you on how to download, edit and customize your images. If you’re new to using Photoshop, this would be a great choice. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

Best Instagram Templates for Businesses 

Looking to make your business Instagram posts more professional? These templates should be able to help.

13. Business Social Media Post Template

This business social media template is perfect for businesses looking to improve their social media presence. It features clean and professional designs that you can adapt to suit almost any type of business. Plus, the template is fully editable within Adobe Illustrator and includes free Google fonts.

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

14.Cybersecurity Instagram Stories

Cybersecurity Instagram Stories is a template pack designed with Cybersecurity and digital businesses in mind. You can edit the files in Adobe Illustrator and include a selection of vector images suitable for Cybersecurity businesses.

These templates are suitable for Instagram Stories but can also be used on other social platforms like Facebook and Twitter once resized in Illustrator. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

15. Instagram Real Estate Canva Template 

This mega Instagram template bundle is specifically designed with real estate businesses in mind. With over 70 Instagram post templates, you can really use this bundle to establish a consistent brand. 

The pack includes checklist templates, just sold, and just listed templates which are useful for keeping your followers up to date and in the know. All the templates in this pack are designed for editing in Canva, meaning they’re really easy to edit without prior experience.

Price: Available for both commercial and personal use. Personal license costs $27 and commercial licenses start at $35.

16. Business Conference Instagram Template 

This template pack comes with 7 post designs perfect for business use. The modern designs will give your Instagram posts a professional edge. All of the templates can be edited in Adobe Illustrator or Photoshop and it’s easy to customize the fonts and colors to suit your business branding.

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

17. Shifters Business Instagram Post Template

Shifters is a minimalist and stylish business Instagram template pack that’s perfect for modern businesses and start-ups. The black and white templates look creative and unique, whilst also having a professional look. The pack also comes complete with a total of 9 templates that can be easily edited in Adobe Photoshop. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

18. Fresh Business Start-Up Instagram Post Template 

The Fresh Business Startup Instagram Post template pack is perfect for all types of businesses, from tech start-ups to eCommerce stores.

The pack comes with 5 different designs that can be edited in Adobe Photoshop. Also, the files are all scaleable, so you can change the size of the templates and use them for other social media platforms.

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

Best Instagram Story, Puzzle, and Carousel Templates

Want to get extra creative with Instagram content? Story, puzzle, and carousel templates like the ones below can help your feed to stand out from the crowd. 

19. Fashion Instagram Stories 

The Fashion Instagram Stories pack comes with 9 templates that can be used for Instagram stories or Pinterest posts.

The templates are super stylish and modern making them great for fashion and lifestyle creators. The templates can all be edited in Photoshop.

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

20. Trendsetter Instagram Story

The Trendsetter Instagram Story templates are fresh, bright, and professional. Once you download the pack, you can choose between 7 templates that can all be edited in Adobe Illustrator or Photoshop.

Not only that, but the templates also include free fonts, so there’s no need to worry about paying for premium fonts. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

21. Memphis Instagram Story

The Memphis Instagram story template pack is perfect for fashion and beauty bloggers. It uses a modern and fashionable design that will inject some style into your Insta stories.

The pack also comes with 10 templates using a free font from Google Fonts. It’s built so that you can easily edit it in Photoshop. 

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

22. The Vacations Instagram Puzzle 

Puzzle templates are a great way to keep your feed looking professional and interesting.

This Vacations Puzzle template is perfect for travel Instagrammers but you can also edit it to fit other business types as well. 

You can change it around in Photoshop to create your own puzzle designs.

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

23. Pink Puzzle Instagram 

Pink Puzzle is a super trendy, feminine Instagram puzzle template perfect for beauty, fashion and lifestyle content.

What’s great about this template is that there is no need to download Photoshop or Illustrator, it can be edited via free apps like Over!

As well as the puzzle templates, the pack also includes story templates and highlights icons. 

Price: Available for both commercial and personal use. Personal license costs $24 and commercial licenses start at $29.

24. Educational Carousel Templates

Carousel templates are great for adding style and design to multi-image posts. This Educational carousel is great for creating informational posts with various elements like images, text, and graphics.

It comes with 18 story carousel templates and 18 post carousel templates, each of which can be edited in Canva or Photoshop.

Price: Available for both commercial and personal use. Personal license costs $29 and commercial licenses start at $35.

25. Modern Memphis Business Instagram Post Carousel Template

This carousel template is great for businesses looking to add a professional touch to multi-image posts. The pack comes with 5 templates that make up a carousel that can be edited in Adobe Photoshop, Adobe XD, Figma, and Sketch.

Price: Personal and commercial use included in Envato Elements subscription (plans start at $16.50/month)

Final Thoughts

As you can see, Instagram templates can be a great tool to help you save time and money on designing professional Instagram content.

With these 25 templates, you’ll have everything you need to take your Instagram content to the next level.