20 Beautiful eCommerce Websites Running on WooCommerce Plugin (2021)

If you are about to start selling products online you should consider WooCommerce as your platform. It’s really easy to set up. I’ve found 17 amazing online stores to share with you in this post. They feature all sorts of things from boxers through dog toys to handmade leather wallets. The online stores in my collection are from all over the world, including USA, Slovakia, and Spain.

There is plenty of inspiration here for you to start an amazing eCommerce store with WooCommerce. Let’s get started exploring these 22 amazing sites right away!

01. Root Science

Root Science specializes in natural skincare products. They sell a verity of serums, toners, masks, and so on. The company is on a mission to use quality incidents that help achieve fantastic results for their customers as so much of the beauty and skincare industry is built on “empty promises and greenwashing”.

The Root Science website has a very light and elegant look and feel which is a big part of their branding. On each product page, you can, of course, see the detailed product description, but as you scroll down you get an overview of how their different products work together.

02. Zoya’s Pantry

Zoya’s Pantry is exceptionally well branded. Their website is filled with light mint green colors and dark purples, along with stunning photography and fantastic use of white space. Through the site, you can encounter small bits of animations that give the site a great vibe.

The website sells affordable healthy and organic products, things that belong in your pantry. Their product range is quite good too as it rangers from gourmet condiments to juices, beans, and rice. Additionally, they offer a small section of wholefoods that consists of beans, chia seeds, and quinoas.

03. All Black Shop

Up next we’ve got All Black Shop, a New Zealand sports retailer. It’s actually the official online store for the All Blacks and the New Zealand Rugby Union. As you’d expect, their website heavily relies on black tones along with bold typography and darker marketing photographs.

On the site, you can find all sorts of sports clothing and accessories which you can easily navigate to with their header navigation. The product pages are great too as they easily show off the product, provide the necessary product information as well as recommended products towards the bottom of the page.

04. Earthbound

Earthbound sells products for your pets, mostly dogs. They sell all sorts of cute things for your four-legged pets from beds through coats to toys. All of the products look high quality. Making good products for pets takes some serious love.

I have a dog myself and I’d pour all my soul into making something great for them. So, I know how people at Earthbound feel.

05. Joco Cups

Here we have another cup retailer. This time, though, Joco is selling glass cups made with coffee lovers in mind. The cups are crafted to make the perfect cup of brew.

As they are made of glass it might be hard to hold them if you prefer your coffee hot. So, they also come with fun rubber sleeves. You can also buy a cup cover if you want to take your perfect cup of coffee on the go.

06. Pickle

Pickle is a Slovakian company selling accessories. Their products range from backpacks to fun socks. I’ve looked through those socks and some of them are really great and colorful.

It was hard for me not to buy something from Pickle. Their selection of sunglasses was great, too. Their products seem to have a great vibe to them which makes the brand of the whole company awesome as well. What else could a designer ask for?!

07. Mini Learners

Mini Learners sells children posters. All of their posters are beyond adorable. I would put a few of them in my own house, actually.

Although a lot of them are black and white, some of my favorites are the colorful ones. Their use of color is fantastic and well-done. It doesn’t look like the typical plastic yellow, red and blue used for a lot of cheap products for children. I appreciate and respect them trying to do something different.

08. Henry J Socks

Here we have another men’s shop. This one is selling novelty socks and boxers. I love this store. Again, I wish I could shop here for myself. The socks and boxers are so fun. The different patterns and colors are amazing!

I wish more men wore these products. I feel like I haven’t seen too many socks or boxers like these in stores. The products here definitely are dictating the vibe of the website. And, most importantly, it works very well.

09. Friend of Franki

Friend of Franki is an Australian clothing store run by two thirty-something-year-old sisters who dreamt of a life filled with creativity, passion and purpose, and went on to create a beautiful and whimsical brand.

The site is so highly customized you wouldn’t recognize it as WooCommerce at first glance. The images are reminiscent of European summer holidays and spending time with friends. Just scrolling through the images makes me want to buy a dress and book a flight overseas!

10. Strandberg Guitars

It takes a couple of seconds to load, but once the video starts playing in the header of this stunning Swedish site it’s hard not to sit and watch it play all the way through. The Strandberg Guitars site is visually striking just like the guitars it sells.

The site is a revamp developed by the WooExperts at Angry Birds. It offers a solid customer experience, with a streamlined product gallery that sorts guitars by type and product line.

11. Hidden Grounds Coffee Co.

Just looking at this site makes me want to brew a fresh cup of coffee. Lucky for me, I bought some freshly ground beans today, otherwise I’d order some of Hidden Grounds’ products.

There are lots of great photos throughout the site that show off the cool cafes that fall under the Hidden Grounds brand. I really like how you can subscribe to have coffee delivered on a regular basis. I assume they’re using the WooCommerce Subscriptions plugin to help power this functionality.

12. Stems Brooklyn

Who doesn’t like a freshly cut bunch of flowers? Well, there are probably people who are allergic to flowers and can’t stand them, but I for one love the smell of flowers. This simple site features loads of beautiful photos, along with easy navigation so you can find exactly what you’re looking for.

What I particularly like about this site is how easy it is to check out, but also the sweet images of the employees wearing flowers in their hair.

13. Minipop

This cute site sells vegan bags and zero-waste accessories that are hand-made in Brittany, France. As more and more people around the world try to reduce their waste by abandoning single-use plastic bags, straws, and other disposable products, sites like Minipop make it easier to find sustainable alternatives.

Some of the products for sale on this site include vegan bags that are made by hand with cork and fennel, and eco-friendly wipes from natural materials, such as flax and organic cotton.

14. Chuckling Goat

Chucking Goat sells a powerful probiotic drink called kefir. All products sold on the site are handmade on a family goat farm in Wales, UK, and are suitable for people with eczema, psoriasis, dermatitis, rosacea, acne, and allergies.

The company’s goal is to leave things better than they found them, which I tend to think is rather admirable. They use natural farming methods and have a commitment to happy goats and using only natural ingredients. The site offers subscriptions as well as one-off purchases.

15. Nordic Ware Australia

Nordic Ware is a well-known American manufacturer of cooking products, and this is the site for their Australian distributor. It sells a select range focused on their Bundt pans and bakeware, alongside a growing range of delicious recipes.

What I like about this site is that it doesn’t feel “corporate.” The Nordic brand has been around since 1946, but browsing the site feels warm and friendly, just like baking a cake with one of their pans.

16. Mike’s Organic Delivery

Mike’s Organics is an organic food delivery service based in the U.S. that offers sustainable, delicious food to your door each week. The simple illustrations that pepper the site are paired with photos of colorful vegetables and meats.

The site was recently revamped with the primary goal of making the mobile user experience clean, simple and fast. I can confirm they’ve achieved all three—browsing the site is a delight, making it really easy to subscribe for weekly deliveries.

17. Veer

What happy when you combine a premium stroller and a rugged wagon? You get the Veer Cruiser, which blends the feel, functionality and safety of a modern, high-end stroller with the fun of a wagon. I love how this product has been designed to bring families together and promote outdoor activities.

As far as I can tell, it’s the first-ever premium baby stroller and rugged wagon hybrid. It’s an all-terrain vehicle that comes equipped with two cup holders and a handy snack and drink tray. The site features plenty of young families having fun with the cruiser, which further helps to sell the product.

18. goodDYEyoung

goodDYEyoung is a cruelty-free, vegan hair color brand supporting artistry, creativity, and self-expression. The site is bold and in your face, but like the products, and promotes the brand’s message of self-love through self-expression.

The site is super easy to navigate, with loads of color, and animated product banners. The product images, in particular, are fun to scroll through. They give you an idea fo what your hair might look like if you buy the products, which makes me curious about what color might best suit my hair? Maybe bright green or pink?

19. Protest

Up next we’ve got Protest, a Dutch sportswear company which specialized in fashionable and functional boarder wear. Whether you prefer to snowboard or surfboard, they’ve got you covered. They also got you covered whether you’re an adult, a child, or even a toddler. Who says boarding has an age limit?!

The one awesome thing about this website, besides the lovely UI and color scheme, is the simplicity of its navigation. There are a few different tabs under each category and a reasonable amount of subcategories too. Additionally, the product pages leverage the branding quite well with the use of icons, colored backgrounds, and typography to show off the product in a great way.

20. Sawmill Designs

Sawmill Designs aims to provide affordable wood products for homeowners. The company prides itself on being able to accommodate DIYers who are looking to improve their homes without paying for additional contractors or more expensive materials or products.

The website has a lovely look and feel thanks to its ample whitespace and color scheme. The sage green is a wonderful accent color that goes very well with the serif fonts.

21. Gritz

Grits is an Italian brewing company that specializes in gluten-free beer – a first brewery of its kind in Italy. both, the brand and their website have a fun and vibrant look and feel. There are many different colors and illustrations throughout as well as subtle animation that gives even more personality to the site. You can easily see little bubbles bubbling on the product page.

Speaking of which, the product pages are great! They use large photographs and large sections with colored backgrounds that match the specific beers. All in all, the different pages come together well to sell these gluten-free beers.

22. Doucal’s

Second to last on this list is Doucal’s, a luxury and artisanal shoe brand with a design that’s a mixture of bold, modern yet minimal. The topography is large but slim and a mixture of sanserif and serif fonts. The photographs are also large but the subjects – usually the shoes – stand alone and don’t overwhelm the visitors as they browse through the site.

Yet, there’s something about how these design elements come together that allows the brand to have a bold presence that draws you in. At the same time, the amount of content is fairly small, there aren’t long descriptions or lengthy photo galleries that add the sense of minimalism to the design as well.

23. Wild at Heart

Last but not least, Wild at Heart is a foundation dedicated to helping stray dogs. Although the foundation has many services, one way you can support them is by buying from their clothing collection. They mostly sell sweatshirts and t-shirts with really sweet designs, though they have a few other items as well.

The whole website has such a lovely and lively vibe. It looks like not only rewarding to be part of the foundation but fun too. The website features, most predominantly, large but colorful dog photographs, along with doodles and handwritten typography accents which seem to be at the core of their branding.


If you’re looking to start your own WooCommerce shop, you may also want to check our post on the best WooCommerce themes.

Do you have a WooCommerce website? Are you selling something wonderful on a beautiful website? Share it with us in the comments 🙂

Paula Borowska

Paula is a freelance web designer who documents her travels with photos and words. She works with small companies that want to re-brand their online businesses to create products that change lives of their customers all in the hopes of gaining more customers and retaining their current ones longer. She's written two books on design.

View Comments

  • Please check your links again and update.
    Minileaners site is down. Some of the websites have switched to shopify.

  • Great List ! My favorite design is from Henry J Socks. Something about it :) Gooddyeyoung is also great. You should however try updating the list as some of these websites have been updated

    If you are looking to get a professional wordpress ecommerce website

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